Richard Ries
All content copyright 2017 by R Ries Corporation. All rights reserved.

Applications stories

Showing your customer using your equipment successfully is the perfect project. Everybody’s a star, from the OEM to the dealer/distributor to the customer to the operator to the laborer. For your potential customers, applications stories are believable, relatable, and persuasive. When you commission me for an application story I handle every detail, from scheduling site visits to obtaining model releases to placement of the finished story. Social proof is the ultimate sales and marketing tool; applications stories are the ultimate social proof. Here’s an applications story I did for Topcon Positioning Systems. Sometimes the application story becomes service journalism. It’s still an application story in that your product or service is the form on which all the other elements are applied. It’s less overt but still effective. Here’s a winter preparedness article I did for KCM (formerly Kawasaki Loaders) that ran in the fourth quarter 2016 edition of their Focus magazine. It isn’t bylined; most work I do for OEMs is not bylined or is bylined with the name of a company SME (subject matter expert) and I serve as a ghostwriter.
Words. Images. Information. Just for you.

Heavy Equipment

Engines. Transmissions. Hydraulics. Electronics. I understand these systems, the components that make them up and the work these systems do when they’re on site. My primary focus is on heavy and highway construction equipment. I also serve the agriculture, forestry, marine, mining and rail markets. My clients come from all areas: equipment OEMs, aftermarket manufacturers, contractors, dealers/distributors and the agencies that market these companies.

Specialization

I do all sorts of work for these clients but my specialty is taking technological information and explaining it in ways end users can apply in their work lives.  You, your company and your products and services are unique and uniquely suited to meeting your customers’ needs. Let’s make sure they know your abilities and then act on that knowledge.

Research intensive

Every project I do involves research, regardless of the client or industry, but the equipment industry is more research intensive than the others. And it is the only market I serve where a project may consist entirely of research; no photos or video, no interviews, no text. Just information. One client asked me to find out what brands of engines of less than 150 horsepower were being used in 36 types of equipment. For 10 years I did the Equipment World Spec Guide; when they took it in-house, I served as consultant. Depending on the year, doing the Spec Guide meant acquiring, checking and formatting nearly a quarter-million specs.

Proud association

Since the mid-’90s I have had Equipment World magazine as a key client. The publication, staff, and the parent company, Randall-Reilly, are exemplary and I’m proud to be associated with them. I do not place bylined material in competing publications. My Machinery Matters features in Equipment World run 10 months a year; the link goes to the April 2017 issue where my feature on skid steers starts on page 28.
Richard Ries
All content, including images, copyright R Ries Corporation. All rights reserved.

Applications stories

Showing your customer using your equipment successfully is the perfect project. Everybody’s a star, from the OEM to the dealer/distributor to the customer to the operator to the laborer. For your potential customers, applications stories are believable, relatable, and persuasive. When you commission me for an application story I handle every detail, from scheduling site visits to obtaining model releases to placement of the finished story. Social proof is the ultimate sales and marketing tool; applications stories are the ultimate social proof. Here’s an applications story I did for Topcon Positioning Systems. Sometimes the application story becomes service journalism. It’s still an application story in that your product or service is the form on which all the other elements are applied. It’s less overt but still effective. Here’s a winter preparedness article I did for KCM (formerly Kawasaki Loaders) that ran in the fourth quarter 2016 edition of their Focus magazine. It isn’t bylined; most work I do for OEMs is not bylined or is bylined with the name of a company SME (subject matter expert) and I serve as a ghostwriter.

Heavy Equipment

Engines. Transmissions. Hydraulics. Electronics. I understand these systems, the components that make them up and the work these systems do when they’re on site. My primary focus is on heavy and highway construction equipment. I also serve the agriculture, forestry, marine, mining and rail markets. My clients come from all areas: equipment OEMs, aftermarket manufacturers, contractors, dealers/distributors and the agencies that market these companies.

Specialization

I do all sorts of work for these clients but my specialty is taking technological information and explaining it in ways end users can apply in their work lives.  You, your company and your products and services are unique and uniquely suited to meeting your customers’ needs. Let’s make sure they know your abilities and then act on that knowledge.

Research intensive

Every project I do involves research, regardless of the client or industry, but the equipment industry is more research intensive than the others. And it is the only market I serve where a project may consist entirely of research; no photos or video, no interviews, no text. Just information. One client asked me to find out what brands of engines of less than 150 horsepower were being used in 36 types of equipment. For 10 years I did the Equipment World Spec Guide; when they took it in-house, I served as consultant. Depending on the year, doing the Spec Guide meant acquiring, checking and formatting nearly a quarter-million specs.

Proud association

Since the mid-’90s I have had Equipment World magazine as a key client. The publication, staff, and the parent company, Randall-Reilly, are exemplary and I’m proud to be associated with them. I do not place bylined material in competing publications. My Machinery Matters features in Equipment World run 10 months a year; the link goes to the April 2017 issue where my feature on skid steers starts on page 28.
Words. Images. Information. Just for you.