Richard Ries
All content copyright 2017 by R Ries Corporation. All rights reserved.

Other resources

My cycling history and credentials are lengthy. Rather than post them on this page, I’ve provided a link to a .pdf file with that information. The bicycle-related books I authored are available for sale on my Amazon author’s page. I have a cycling-related website, Born2Roam.com, and a Facebook page for that site.
Words. Images. Information. Just for you.

Bikes and DMOs

I continue to serve all aspects of the bicycling market, but my greatest contribution is to destination marketing organizations. People in DMOs know they want cyclists to spend time in their communities but they don’t know how to make that happen. I do know how.

Three truths

Here are three truths related to bicycling and your community. 1. Cyclists are the ideal demographic. They make good money and spend it freely. They and their non-cycling travel companions support not only restaurants and lodging, but also gift and home goods shops, live entertainment, museums and galleries and other quality-of-life experiences. Cyclists are constantly seeking new destinations. While many are day trippers, many more spend multiple days and even multiple weeks at the right destination. 2. You already have what they seek. Bicycling is a broadly diverse activity and chances are you already have the features and infrastructure to attract cyclists. I’ll help you identify those assets and help you package and publicize them. 3. Cyclists are discerning. The photo on the DMO website of a family riding big-box bikes on a mowed path through an open field, helmets rakishly pushed back from their foreheads, doesn’t attract cyclists. Every image and every word you offer is used by riders as a filter to decide whether your community is one that understands and serves their interests.

Funding considerations

I can help you develop new bicycling promotions that appeal to your existing funding sources and also help you find new sources for these projects. You need two baskets of promo. One is what you provide directly: your news releases, your social media posts, your website pages. The other is what you provide to others seeking information, especially the media. You need stock stills and video footage, maps and links to GPS/GNSS files, accurate descriptions of cycling features and a list of local experts willing to share their knowledge. I’m stunned when I find communities have spent huge grants on developing bicycle facilities and none of that money has gone to promotion. They have a million-dollar trail system and no one knows about it. They wouldn’t do that with a public golf course or aquatic center or any other major investment in recreational infrastructure. Why do it with bikes?

Doing it right

Some DMOs do bikes right; most don’t. If you’re doing it right, I can help you do it better. If you’re not doing it right, I can help you transition into the “doing it right” column. Contact  me and let’s get started.
Richard Ries
All content, including images, copyright R Ries Corporation. All rights reserved.

Other resources

My cycling history and credentials are lengthy. Rather than post them on this page, I’ve provided a link to a .pdf file with that information. The bicycle-related books I authored are available for sale on my Amazon author’s page. I have a cycling-related website, Born2Roam.com, and a Facebook page for that site.

Bikes and DMOs

I continue to serve all aspects of the bicycling market, but my greatest contribution is to destination marketing organizations. People in DMOs know they want cyclists to spend time in their communities but they don’t know how to make that happen. I do know how.

Three truths

Here are three truths related to bicycling and your community. 1. Cyclists are the ideal demographic. They make good money and spend it freely. They and their non-cycling travel companions support not only restaurants and lodging, but also gift and home goods shops, live entertainment, museums and galleries and other quality-of-life experiences. Cyclists are constantly seeking new destinations. While many are day trippers, many more spend multiple days and even multiple weeks at the right destination. 2. You already have what they seek. Bicycling is a broadly diverse activity and chances are you already have the features and infrastructure to attract cyclists. I’ll help you identify those assets and help you package and publicize them. 3. Cyclists are discerning. The photo on the DMO website of a family riding big-box bikes on a mowed path through an open field, helmets rakishly pushed back from their foreheads, doesn’t attract cyclists. Every image and every word you offer is used by riders as a filter to decide whether your community is one that understands and serves their interests.

Funding considerations

I can help you develop new bicycling promotions that appeal to your existing funding sources and also help you find new sources for these projects. You need two baskets of promo. One is what you provide directly: your news releases, your social media posts, your website pages. The other is what you provide to others seeking information, especially the media. You need stock stills and video footage, maps and links to GPS/GNSS files, accurate descriptions of cycling features and a list of local experts willing to share their knowledge. I’m stunned when I find communities have spent huge grants on developing bicycle facilities and none of that money has gone to promotion. They have a million-dollar trail system and no one knows about it. They wouldn’t do that with a public golf course or aquatic center or any other major investment in recreational infrastructure. Why do it with bikes?

Doing it right

Some DMOs do bikes right; most don’t. If you’re doing it right, I can help you do it better. If you’re not doing it right, I can help you transition into the “doing it right” column. Contact  me and let’s get started.
Words. Images. Information. Just for you.